Media advocacy

Media advocacy

Media advocacy is the systematic method of using a message or communication via TV, radio, newspapers or leaflets etc to promote a public awareness, debate, and generate community support for bring a change in the community or society’s thoughts, mainly policies. It means using mass media a policy level change will happen in the community for the betterment of the people.


Elements of Media Advocacy

There are some key factors or elements which must be fulfilled a media advocacy to be successful.

Communication Objective
The goal of the communication must be well defined.

Target Audience
As the main job is for the people so we need to fix up our target audience. It is also a important part the process. The primary target audience can of a huge number but limited secondary audience can be useful to convey the massage properly.

The Objective’s Message
To obtain the goal we need to define our main massage to be conveyed to the target audience. The message will consist of the information which will focus on our goal.

Key Stakeholders
We must determine the most effective communication stakeholders or opinion leader through whom our message could be conveyed to the target audience successfully.

Target the Media
To have a successful communication we must find a effective media to convey our massage for the target audience.