Behavior Change Communication is a development communication strategy to make a positive behavioral change in the individual level. In a sense it support individual to have a good change in the private life as well as in a big scale to the society itself.
Roles of Behavior Change Communication:
• Increase individual knowledge
• Encourage participation
• Reduce discrimination
• Improve skills and sense of self-efficiency
Behavior change communication similar to Media Advocacy or Social marketing but the difference is here it brings individual level change. And as we can imagine if the change started to happen then in a mass scale then it will change to society too.
Examples of Behavior change communication:
* Using the dust bin.
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