Strategic Communication & P-Process

Strategic Communication simply can be said as a communication with a predefine strategy. Communication without strategy can just make a communication but to be a complete one it must be done with some strategy.

P-Process is a guide line for developing a strategic communication programs. This is a step-by-step map for communication professionals to be in a strategic stage from a loosely stage. This process is used with a wide range of development communication like heath issues.

Steps of P-Process

1. Analysis: This is the first step of P-Process. It includes situation analysis & audience analysis.
2. Strategic Design: This is the second step which includes establishing a communication objective, developing program approaches & positioning, determining channels, drawing up an implementation plan, developing a monitoring & evaluation plan.
3. Development & Testing: It is the third step of P-Process including developing guideline, tools, toolkits etc. & testing the development. After tasting revise & if necessary retest the development.
4. Implementation & monitoring: This fourth step of the P-Process is about the participation of audience. It includes producing & disseminates, train trainers & field workers, mobilize key participants, manage & monitor program, adjust program based on monitoring.
5. Evaluation & Replanning: This is the last step on the P-Process but it leads to the first step again. This step includes measuteing outcomes & assesses impacts, disseminate results, determine future needs & revise or redesign program if needed.