Sunday, June 7, 2009

Types of Communication

  1. Corporate communication: Communicate the mission & activities of the organization, mostly for external audiences. Its main function is to promote or inform some key audiences about the main mission & values of any institution by the use of media outputs & products. When an organization use the media to inform the audiences about their own values or products then it become corporate communication.
  2. Internal communication: facilitate the flow of information within an institution or project. Some times it can be included it corporate communication. Its main function is to share relevant information within an institution’s different units or staffs in time & effectively. It is very important because it enhances synergies & avoids duplication.
  3. Advocacy communication: Influence change at the public or policy level & promote issues related to development. It mainly influence audiences to support the intended charge they main raise aware of by communication.
  4. Development communication: Support sustainable change in development operations by engaging key stakeholders. It mainly supports & encourages developing changes in society.

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